We use a billboard – the symbol of the modern age consumption – and change it into an object of consideration, reflection and a deep insight into ourselves and the surrounding reality.

The meaning

Galeria Rusz’s performance entitled „The meaning” was a part of the Art Moves 2012 festival’s opening. The subject matter of the artistic action “Meaning” referred to the theme of this year’s competition “Where is the meaning? At the top or at the bottom?”. In the experiment we asked artists – guests of this year’s festival and passers-by where to look for meaning. We asked the participants to mark on a big word MEANING using colourful circles what they consider most meaningful. One person was allowed to stick only one circle. Eighty five people took part in the action. The result of the experiment was the following: love – 27 circles, happiness – 15, freedom – 20, success – 5, family – 12, living for others – 6. Love won!





Do góry